Apple Marketing Director :: Product Development

Apple A-Life My role as a marketing director for apple is to research the market, and find out a niche to produce a new product, that will hopefully sell, and create profit. My theory of a product is that; it is an object that can be sold or bought, that might satisfy a want or a need. The product that I have in mind is an mp3 player. Apple already have a wide range of mp3s. From a 60gb colour screen Ipod, to a 2gb Ipod shuffle with no screen. I have come up with another product to stop the sales going in to decline. I have taken ideas from the previous mp3 players, and added a bit of creation of my own and have come up with, ‘A-Life'. It is small like the Ipod Shuffle, and has a small screen like the Ipod Nano. The actual mp3 would be attached to a neckband. So you are wearing your mp3, and its not hanging loose in your pocket. I have chosen this product, because it is something I know about, and well like. With this, I hope it will give me a better view on how to market the product, based on what my peers and I like. It also is different from any other mp3 on the market, so in that way, I have found a niche. My theory of marketing objectives is that; your marketing objectives should be the means to achieve your sales objectives. My marketing objectives are to promote my product cleverly so that it gets out to my target market. To find out a reasonable price where the customers would be satisfied with, and where I would also make a profit. To find out where to sell my product, so the customers don't have any trouble getting hold of one. And also, to find out what other accessories the customers would like with the product, which would hopefully increase their satisfaction. I am including all of these marketing objectives to know what my product should be like, where to sell it, what price to set it at, and how to promote it. I need to have the best knowledge of these criteria's otherwise my product is not going to sell. Also I am doing it to ensure customer satisfaction. A good way to market your product is through the power of speech. This is Apple Marketing Director :: Product Development Apple A-Life My role as a marketing director for apple is to research the market, and find out a niche to produce a new product, that will hopefully sell, and create profit. My theory of a product is that; it is an object that can be sold or bought, that might satisfy a want or a need. The product that I have in mind is an mp3 player. Apple already have a wide range of mp3s. From a 60gb colour screen Ipod, to a 2gb Ipod shuffle with no screen. I have come up with another product to stop the sales going in to decline. I have taken ideas from the previous mp3 players, and added a bit of creation of my own and have come up with, ‘A-Life'. It is small like the Ipod Shuffle, and has a small screen like the Ipod Nano. The actual mp3 would be attached to a neckband. So you are wearing your mp3, and its not hanging loose in your pocket. I have chosen this product, because it is something I know about, and well like. With this, I hope it will give me a better view on how to market the product, based on what my peers and I like. It also is different from any other mp3 on the market, so in that way, I have found a niche. My theory of marketing objectives is that; your marketing objectives should be the means to achieve your sales objectives. My marketing objectives are to promote my product cleverly so that it gets out to my target market. To find out a reasonable price where the customers would be satisfied with, and where I would also make a profit. To find out where to sell my product, so the customers don't have any trouble getting hold of one. And also, to find out what other accessories the customers would like with the product, which would hopefully increase their satisfaction. I am including all of these marketing objectives to know what my product should be like, where to sell it, what price to set it at, and how to promote it. I need to have the best knowledge of these criteria's otherwise my product is not going to sell. Also I am doing it to ensure customer satisfaction. A good way to market your product is through the power of speech. This is

Kants Moral Thoery Essay

(1) Explain Kant’s moral theory. Explain and critique Kant’s response to â€Å"The Nazis Objection. † Immanuel Kant is one of the most respected and studied philosopher of all time and is known for his basic yet in-depth moral theories and the belief that morality stems not from divine command or cultural conditioning but from reasoning and human freedom. His straight forward beliefs come from his very strict Lutheran upbringing which consisted of universal rights and universal wrongs with no exceptions He believed his moral laws to be universal and applied to every being including God, spirits and extraterrestrials. His ethics made him a leading figure in deontology which judges people on their actions, not the consequences of their actions, as morally significant. And actions are only as good as their intent to be morally permissible. Kant introduced two commandments of reason, called imperatives, from which all obligations and duties arise. The first imperative is called a hypothetical imperative which Kant describes as, â€Å"the practical necessity of a possible action as means to another end†(Kant, p. 327). This means if you want â€Å"A† then you must do â€Å"B†, such as if you want people to think you a thief, then you shouldn’t steal. This imperative is dependent upon our wants and goals which are ultimately rooted in self interest. The second imperative, which Kant bases the majority of his moral theory on, is called a categorical imperative which has no â€Å"if† in it and is a concrete universal law. Kant defines this imperative as â€Å"an action that is objectively necessary in itself without reference to any purpose†(Kant, p. 327). The categorical imperative of the example listed above would simply be â€Å"don’t steal†, because it against moral law. These imperatives rule out all self interest and are very blunt to what is right. Kant’s moral laws are laws that apply to everyone and everything without question. All things that should be done are required by moral law and all things that should not be done are forbidden by moral law. The method of determining these moral laws can be derived by what Kant describes as the only real categorical imperative in which he tells people to â€Å"Act as if the maxim of your action were to become by your will, a universal law of nature(Kant, p. 328). This makes the reasoning of a moral obligation or action a very simple process. You must simply ask if your action can be made into a universal moral law and if it cannot then you must not do it. And if they answer is yes, then that means that the action can or should be performed by every being in the universe with no grey areas or exceptions to the rule. One example Kant uses is a man who is seriously depressed and debating with the thought of ending his own life. Kant describes his maxim as â€Å"from self-love I adopt it as a principle to shorten my life when its longer duration Is likely to spread more evil than satisfaction(Kant, p. 328). † Even though he may think he is doing a good thing for the world out of self-love, a universal law to destroy life could not exist. One major argument against Kant’s moral theory where a grey area is obviously present is whether or not it is okay to lie under the right circumstances. The main objection here is called the Nazi objection which asks that if you lived in Nazi Germany during the 1930’s and officers were at your door asking if you were harboring any Jews; would it then be morally permissible to lie because if you told the truth, the Jews would be killed? According to Kant’s moral theory you must tell the officers where you are hiding them, but after the Nazis go after the Jews, it then becomes your moral obligation to help the Jews from being killed which turns into a huge contradiction(Furman). If we listened to Kant in this situation, the owner of the house as well as the Jews would both be murdered and the moral right that you tried to accomplish would be wrong. Therefore, Kant’s theory is false and it is okay to lie as long as your reason is to preserve a higher duty such as the duty to preserve human life. While Kant’s moral theory does have a fantastic base for many ethical issues and moral issues, his theory runs into problems because of its absoluteness. Another example of this is the moral dilemma that would occur if you have made two separate commitments and are somehow only able to fulfill one of them because of unforeseen circumstances(Furman). Kant leaves no instruction on how to deal with this situation because you are breaking a promise when you fulfill one but not the other. The solution would be to use your intuition and reasoning and make a decision on the importance of each commitment. So although his theory does provide good rules to live by, it Is too restricted to become fully accepted.

My Reflection On My Parents Instilled - 1378 Words

My parents instilled in me the importance of reading since a very early age. We formed a nightly routine of reading every night before bed as soon as I started learning the basics of reading. I enjoyed every moment of this; it was my favorite part of the day. The first book I was able to read on my own was â€Å"One Fish Two Fish Red Fish Blue Fish† by Dr. Seuss. The feeling of success I had after this accomplishment is as clear as day and I can still see myself as a five-year-old beaming with joy when I could finally read a book without assistance. In grade school, I was never the one who was passionate about reading. However, when it came time to write a story, I was excited and even wrote stories on my own. In third grade, my friends and I would write fictional stories during lunchtime and present them to our teacher after recess. I can still remember the sense of pride we felt when we saw the surprised and proud looks on our teacher’s face. It made us want t o write more and more. But years went on, and I still never formed a fondness for recreational reading. I’ve been assigned more than five books a year in the past; some would catch my interest, but never enough to pull me in as much as to read in my spare time. There were rare occasions when I was really pulled into a book that was assigned to me. To this day I do not know if that was because of the mere thought that I was not willingly reading the book, or just that I did not have the patience for it. AllShow MoreRelatedPolitical Socialization Is A Particular Type Of Political Learning915 Words   |  4 Pagessocio-economics status. My own political views were formed the same way as everybody else were. Through the first people I came to know, which were my parents. My parents taught me what the difference between a democrat and a republican were, what role the president plays in our government, and about our legislative branches which was based around their own views. 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